Mais um anúncio de cerveja a apelar aos sentimentos, já que a diferenciação
possível assim o obriga. O interessante nesta nova era é que podemos ver as reacções
dos receptores da mensagem.
Ora vejamos algumas reacções no Youtube:
- Responder · em resposta a JokersRWildStudios
"It's not important at all is what I'm saying. Because you feel warm fuzzy feelings from watching this commercial does that mean you're going to buy a guinness? That's why its idiotic because one has nothing to do with the other. Point A makes feel warm and fuzzy causing you to go to Point B: Go drink Guinness. I'm more annoyed with it being a commercial being brainless and corny sentimentality. I don't give a crap if Guinness sells no beers or a billion beers. I just think the commercial sucks."
E também temos os:
"shit, those are some true homies."